Mercedes-Benz Launches new Audio Collaboration With Apple Music & Universal Music Group

Mercedes-Benz has launched a new in-car audio collaboration with Apple Music and Universal Music Group (UMG). The new collaboration builds upon the integration of Dolby Atmos immersive audio in the optional Burmester® high-end 4D and 3D sound system offered in Mercedes‑Benz vehicles with the latest MBUX generation.

For the first time available natively in a non-Apple device, Spatial Audio with Dolby Atmos from Apple Music makes music available in Dolby Atmos easily accessible for customers of Mercedes‑Benz and Apple Music alike.

Mercedes‑Benz drivers who are already subscribed to Apple Music will gain immediate access to an ever-growing selection of songs and albums available in Spatial Audio with Dolby Atmos.

The world’s largest music label Universal Music Group will also officially base song approval process on sound quality in Mercedes‑Benz vehicles: “approved in a Mercedes‑Benz”.

Ola Källenius, Chairman of the Board of Management of Mercedes‑Benz Group AG. says: “Our collaborations with Apple Music and Universal Music Group are truly unparalleled and set a new benchmark by adding music content and platform expertise to our Dolby Atmos-capable Burmester® sound system. Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz. Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers.” 

"Sound quality is incredibly important to Apple Music which is why we are so excited to be working with Mercedes to make Spatial Audio on Apple Music available natively in the car for the first time,” adds Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Spatial Audio is revolutionizing the way artists create and fans listen to music and it’s an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes, we now have even more opportunities to bring wholly immersive music to our subscribers all over the world.”

Sir Lucian Grainge, Chairman and CEO of Universal Music Group, comments: “This important step in the history of recorded music is the culmination of years of working together with our partners at Dolby to develop the Dolby Atmos Music format so we can provide our artists with an even wider palette for their creative expression. With Mercedes, a company that shares our passion for quality and innovation, fans can now enjoy our artists’ music in Mercedes cars in a way that virtually transports them to the recording studio or live stage.”

Dolby Atmos will first be available in the Mercedes‑Maybach S‑Class, the Mercedes-Benz S-Class as well as the EQE, EQE SUV, EQS and EQS SUV.