Lucid Motors Appoints Managing Director for Europe, Opens First Retail Studio in Oslo

Lucid Motors has named Michael van de Sande as its new Managing Director for Europe. Prior to joining Lucid, van de Sande served as Managing Director of Special Vehicle Operations for Jaguar Land Rover, SVP and Managing Director at Alpine Cars, Chief Commercial Officer at Aston Martin, and SVP of Global Sales, Marketing and Service at Tesla.

Lucid has also announced the opening of its newest European retail location in Oslo, Norway. The Oslo location marks the fourth retail space in Europe, and is the first in the Nordics.

Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer's preferences.  

Lucid Air is an all-electric luxury sedan with a California-inspired design that features full-size interior space in a mid-size exterior footprint.

Lucid Air Dream Edition features an official WLTP range of up to 883 kilometers or up to 1,111 horsepower.

Van der Sande says: "Having followed Lucid's development over the years, I am confident that the Lucid Air is the best electric car on the market today. I am thrilled to be joining Lucid and look forward to working with the team on both sides of the Atlantic to bring our cutting-edge electric cars to customers throughout Europe." 

"We are delighted to open this brand-new studio in Oslo, Norway, a country at the forefront of electric vehicle adoption and charging infrastructure," he adds. "We are confident that the Norwegian customers will appreciate the exceptional range, unique design, incredible interior space and benchmark charging times that the Lucid Air line up has to offer."

Produced at Lucid's factory in Casa Grande, Arizona, deliveries of Lucid Air are currently underway to customers in the US, Canada, Europe, and the Middle East.