Bird Acquires Spin From Berlin-Based TIER Mobility for $19 Million

Bird Global, Inc. has acquired shared electric bike and scooter operator Spin from Berlin-based TIER Mobility. The transaction makes Bird the largest micromobility operator in North America by market share.

The purchase price was $19 million, including $10 million in upfront cash.

Spin, which is headquartered in San Francisco, has a strong presence in North America including operations in over 50 cities and university campuses with minimal overlap with Bird’s existing footprint.

The acquisition increases Bird’s geographical footprint, solidifying its position as the leading micromobility operator in North America by market share and by number of markets serviced.

It plans to further expand its operations in multiple profitable key cities such as Baltimore, Salt Lake City, and Washington D.C, as well as major university campuses such as Penn State University and the University of Michigan.

Combined with Spin, Bird now operates in 87% of the 50 most populous cities in the United States and Canada that have a shared micromobility programme.

Spin brings Bird a fleet of over 60,000 vehicles, a significant portion of which are new, state-of-the-art vehicles. 

Spin was formerly owned by Ford.

Michael Washinushi, Bird Interim CEO, says: “Spin is a great financial and strategic acquisition for Bird and we expect this acquisition will enable us to achieve long term sustainable profitability. In addition to our overall market leadership in North America, the company now holds a leading market share position in key markets, more new vehicles, cutting-edge technology and a significantly stronger financial position. Bird and Spin have many strategic synergies, which we believe will have an immediate impact in the third quarter. We are thrilled to welcome the Spin team to the Bird family and excited to continue to execute on our shared vision of a more liveable, sustainable future.”

Philip Reinckens, CEO of Spin., adds: “We are excited to join forces with Bird, an innovative brand and a pioneer in micromobility. Together Bird and Spin create a powerful player in the North America market -- one that is focused on responsible partnership, bringing reliable alternative transportation options to the communities we serve, and creating a more sustainable future.”Bird Reveals New E-Scooter Model – The Bird Three – With Autonomous Emergency Braking

Bird’s on-demand mobility solutions are available in 350 cities, primarily across Canada, the United States, Europe, the Middle East, and Australia.