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Flexible, digital, efficient and sustainable: Factory 56 at the Sindelfingen plant embodies the future of production at Mercedes-Benz and sets new standards for the automotive industry. High-ranking representatives from politics were present at the opening ceremony - including Winfried Kretschmann, Minister-President of Baden-Württemberg. From left: Markus Schäfer, Jörg Burzer, Winfried Kretschmann, Ergun Lümali, Ola Källenius, Pia Pönitz

Official opening of Factory 56 and start of production of the new Mercedes-Benz S-Class

With its Factory 56, Mercedes-Benz is presenting the future of productionSindelfingen. Flexible, digital, efficient and sustainable: Factory 56 embodies the future of production at...
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Porsche, Holoride and Discovery showcase new VR experience

Porsche, Holoride and Discovery showcase new VR experience

IAA Next Visions Day provides a platform for innovators and future thinkersStuttgart/Frankfurt. Porsche, start-up Holoride and media company Discovery presented a new VR solution for...
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Vr Headset

Virtual Reality in the Automobile: Direction or Distraction?

By Jay Ward, Creative Director of Franchise, Pixar Animation StudiosThere really isn’t a simple answer to that question because the presence of true Virtual...

Cadillac Selects ZeroLight as Dealership Visualisation Partner

Cadillac, Rokkan, and ZeroLight are collaborating on a new VR solution that will be rolled out to dealerships across the United States of America...

Virtual Solutions to Real-World Problems – a Special Report

Virtual Reality has already had a great impact on the world, especially in the entertainment industry. Consumers are now able to immerse themselves in...

CES 2019 – Now That’s Entertainment!

Las Vegas, Nevada. Not only home to the greatest entertainment in the world but, during CES, the latest and greatest technology. Since changing to...

Audi turns the car into a virtual reality experience platform at CES

Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience...
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Nissan Blurs Reality With Invisible-to-Visible Technology Concept

At the upcoming CES trade show, Nissan will exhibit the future of driving with a vehicle that helps drivers "see the invisible" by merging...