ZEEKR Chooses NVIDIA's new DRIVE Thor Platform for its Next Generation EVs

Geely-owned automaker ZEEKR has announced it will integrate NVIDIA's new DRIVE Thor on its centralised vehicle computer for its next-generation intelligent electric vehicles, starting production in early 2025. The newly unveiled DRIVE Thor integrates automated and assisted driving, parking, driver and occupant monitoring, digital instrument cluster, in-vehicle infotainment (IVI) and rear-seat entertainment - into a single architecture.

RIVE Thor replaces NVIDIA DRIVE Atlan and will be the follow-on to DRIVE Orin.

With DRIVE Thor, auto manufacturers can consolidate many functions on a single system-on-a-chip (SoC).

ZEEKR CEO, An Conghui, says: “ZEEKR users demand a luxury experience that includes the latest technology and safety features. NVIDIA DRIVE Thor will support our mission of providing cutting-edge technology that fulfills the needs of our customers and ensures ZEEKR remains at the forefront of tomorrow’s innovations."

“Advances in accelerated computing and AI are moving at lightspeed,” adds Jensen Huang, founder and CEO of NVIDIA. “DRIVE Thor is the superhero of centralized compute, with lightning-fast performance to deliver continuously upgradable, safe and secure software-defined supercomputers on wheels.”

Since its founding in 1993, NVIDIA, has been a pioneer in accelerated computing.