Kia to Unveil ‘Platform Beyond Vehicle’ Concept Models & Vision at CES 2024

Kia has announced it will officially launch its global ‘Platform Beyond Vehicle’ business at CES 2024 in Las Vegas, US. Kia PBV is a total mobility solution combining elecgtric vehicles (EVs) with advanced software solutions 

The brand is set to introduce its future PBV product lineup and business vision, along with physically showcasing several PBV concept models. 

Marking its first return to the CES in five years, a series of speakers will expand on the brand’s future PBV business strategies and vision for the future, including dedicated hardware such as Easy Swap and Dynamic Hybrid modularisation technologies, and digital solutions developed under the Hyundai Motor Group’s advanced software capabilities.

Kia will also announce its plans for global partnership integration. 

The brand’s EV exhibition will introduce Kia’s vision of ‘EVs for All’ by displaying the EV3 and EV4 concept cars alongside the EV9 and EV6 GT, while showcasing the numerous lifestyle benefits customers can enjoy from Kia’s rapidly expanding EV lineup.

According to a press statement: 'The Kia PBV exhibition will feature five concept models, including its first PBV scheduled for mass production starting in 2025, a range of Kia-exclusive PBV technology, and a PBV-dedicated presentation and demonstration highlighting the company’s software-defined vehicle strategy and plans for partnership integration'.

Kia’s CES 2024 press conference will be held at Mandalay Bay at 3pm (PST) on Monday, January 8 and will be livestreamed on worldwide.kia.com.