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Qualcomm Technologies, Inc. and Ferrari N.V. have announced a strategic technology collaboration aimed at helping accelerate the digital transformation of Ferrari. Qualcomm Technologies will serve as Ferrari’s systems solutions provider for its upcoming Ferrari road cars, as well as a Premium Partner for the Scuderia Ferrari Formula 1 team and Ferrari eSports team.
Ferrari will work with Qualcomm Technologies to utilise the Snapdragon Digital Chassis to bring the latest automotive technology advancements to Ferrari road cars.
The Snapdragon Digital Chassis is comprised of open and scalable cloud-connected platforms needed for next-generation vehicles.
It includes telematics and connectivity, the digital cockpit, as well as ADAS functions.
Snapdragon utilises a unified architecture to deliver enhanced safety and immersive digital experiences that are updateable throughout the lifetime of the vehicles.
As a part of the agreement, Qualcomm and its partners will also work with Ferrari to design, develop and integrate Ferrari’s digital cockpits.
The Snapdragon logo will make its debut on the F1-75, the Ferrari single-seater which will be unveiled at Maranello on 17 February, 2022.
In addition, the Maranello marque’s esports activities will be a part of the sponsorship.
Benedetto Vigna, CEO of Ferrari, says: “We believe innovation requires market leaders working together. Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhances product excellence.”
Cristiano Amon, Qualcomm’s president and CEO, adds: “We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari. We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”
Qualcomm is a leading wireless technology innovator, and one of the driving force behind the development, launch, and expansion of 5G.