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Jaguar Land Rover has announced that Amazon Alexa will be available on all new and existing Jaguar and Land Rover vehicles fitted with its advanced Pivi Pro infotainment system. The Alexa experience will provides natural voice interaction with Pivi Pro’s features including navigation, media playback, phone calls, and compatible smart devices.

The engineering teams from Jaguar Land Rover and Amazon worked in partnership to ensure the seamless integration of Alexa with Pivi Pro. 

Alexa was first revealed on the New Range Rover.

More than 200,000 existing owners of models fitted with Pivi Pro will also be able to benefit from the new technology thanks to a software-over-the-air (SOTA) update.

Alex Heslop, Director of Electrical and Electronic Engineering, Jaguar Land Rover, says: “The seamless integration of Amazon Alexa with our Pivi Pro infotainment system gives customers simple, intuitive voice control of regularly used features, making the driving experience even more enjoyable. The fact we can also offer this new feature to existing customers proves the value of our software-over-the-air-updates.”

Christian Mentz, Head of Alexa Automotive International, adds: “Customers around the world interact with Alexa billions of times each week, making life easier, more productive, and more fun. We’re excited to deliver that same delightful, convenient experience to Jaguar and Land Rover customers – and because Alexa is always getting smarter, new features and capabilities will be added over time and delivered to their vehicles automatically.”

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All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade.

The company’s aim is to become a net zero carbon business across its supply chain, products and operations by 2039.

JLR is a wholly owned subsidiary of Tata Motors.

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