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The car used to be the perfect symbol of personal freedom but, for many city-dwellers, cars have become a burden. However, Hans Kristian Aas, co-founder and CEO of Norway-based imove, thinks that an innovative car subscription model with month-to-month vehicle swapping as well as breakdown, insurance, and some maintenance included, is the key to restoring freedom to motorists.

Auto Futures caught up with Hans Kristian at MOVE 2021 to find out more about why owning a car might be resigned to the history books.

 

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