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In collaboration with Google, Ford is launching the ‘F-150 Lightning™: Strike Anywhere’ visual experience for reservation holders, enthusiasts and vehicle shoppers who are interested in understanding all of the benefits of an all-electric Built Ford Tough pickup. It’s a 3D and augmented reality (AR) experience that allows users to view and learn about a virtual F-150 Lightning truck in their own environment with a smartphone.

Thirteen interactive animations inform them about key F-150 Lightning features, functions and services, like the electric vehicle’s mega power frunk, battery range, interior connectivity, smart bed and towing capabilities, convenient charging solutions on the road and at home, and more.

Once users get acquainted with what F-150 Lightning offers, they can then select their favourite color and trim package then placing an augmented-reality truck anywhere in their own environment – from their driveway to their jobsite.

More than 160,000 total retail reservations have been placed for the 2022 F-150 Lightning. 

Suzy Deering, chief marketing officer, Ford Motor Company, says: “At Ford, we want to show, not just tell since we believe educating customers on the full potential and capabilities of electric vehicles helps them make the transition from traditionally powered vehicles to all-electric ones. Nearly 80% of our F-150 Lightning™ reservation holders have never owned an all-electric vehicle before, so we created this campaign for them to understand and feel confident in their vehicle while also be excited to join in on the electric revolution with us.”

“We’re proud to work with Ford to bring this innovative experience to life,” adds Thomais Zaremba, Industry Director, Automotive, Google. “Ford continues to meet customers where they are – and that’s increasingly online. This campaign brings the F-150 Lightning to life in a new way, and serves as a natural extension of our broader collaboration to help transform Ford’s business and deliver new customer experiences.”

F 150 Lightning Strike Anywhere Ar/3d Experience

F-150 Lightning™: Strike Anywhere is available on Android and iOS mobile devices in the United States.

Customers can also experience it on Ford.com, as well as on social platforms including YouTube, Instagram, Snapchat and Reddit. The AR experience is powered by Google Cloud.

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