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Long gone are the times when people had to be convinced to switch from ICE to EVs. In country after country, we’re seeing thousands of people actively making the choice to buy electric.

While switching to electric does a whole lot of good for the environment, there’s one potential concern that has come to light which a lot of people don’t know much about – electromagnetic radiation (EMR).

Electric cars, hybrids included, emit extremely low frequency (ELF) electromagnetic fields (EMF). Studies in this area remain conflicted but a few claim that EVs can potentially pose a cancer risk for the vehicles’ occupants, while others have debunked this claim by stating that EMF levels are so low that in no way can they pose such a threat.

Israel-based start-up V-HOLA Labs believes that EMR could become a health concern for people. To tackle this, it has developed solutions for measuring, monitoring and reducing EMR in fully or hybrid electric vehicles.

Auto Futures caught up with automotive industry veteran, and the new CEO of V-HOLA Labs, Nisso Moyal, to find out more.

“Healthcare experts from across the globe have been advising masses against carrying mobile phones in pockets, placing them next to you as you sleep and generally reducing time spent on these devices. If that’s how careful you have to be with a device that small, one can only imagine how true this would be for a car, where drivers and passengers spend a lot of time,” Moyal explains.

V-HOLA Labs started as an initiative by Asaf Tsin and two friends from the embedded and mobile industry.

“The idea came to their minds during an automotive summit in Tel Aviv, where they realised that the automotive industry and governments are pushing for green energy vehicle to reduce carbon print and electrify the market towards full electrification by 2030 in some countries. Knowing the risks of EMF from the mobile industry, they saw an opportunity to provide OEMs with cost effective sensors and a cloud solution to manage and reduce electromagnetic emission,” he says.

Immediately after the automotive summit in 2019, the three friends began to create the design document for the solution. By September 2020, V-HOLA Labs had been incorporated.

“Knowing for a fact the health and safety risk electromagnetic emission pose to us as consumers, we have created an end-to-end solution which includes cost effective sensors set and a cloud solution to monitor and reduce the electromagnetic field in real time and provide OEMs the feedback required for design electric vehicles and monitor and reduce the electromagnetic emission throughout the vehicle lifespan,” Moyal adds.


“Our sensor units create a 3D map of the electromagnetic fields inside the vehicle.”

V-HOLA Labs is currently being funded by angel investors and by the founding team themselves. Their list of investors includes automotive industry veteran, Dr. Peter Mertens, who brings with himself a wealth of more than 35 years of experience in the automotive industry.

He has previously held senior positions with marquees such as Mercedes Benz and General Motors, and has been member of the board at Jaguar Land Rover and Volvo Cars. Most recently, Mertens was a board member and the Chief Development Officer at Audi AG.

Mertens is a big endorser of V-HOLA Labs and truly believes that the company has the right product at the right time to make electric vehicles safer.

Mertens states: “In the field of electromobility, VHOLA is an important and promising solution for controlling electromagnetic radiation. I am an absolute proponent of electromobility, and precisely for this reason we should take an unbiased look at risks from electromagnetic radiation and limit those risks as far as possible”.

“We can only imagine what it is like to drive inside a mobile phone. Electric vehicles are not different in that manner. The amount of electric components increases in every model, which increases the risk of getting ill. We, as a group of innovative minds, hope to solve the problem by identifying the sources of the electromagnetic emission and reduce the emission with the help of our AI cloud solution,” says Moyal.

“We hear more and more end consumers and drivers of electrified fleets for public transportation about their concern to drive in electric vehicles because of the health risk. There is clearly more work to be done by the automotive industry, and by regulators to increase the level of confident to drive in electric vehicles without putting ourselves and families into risk,” he adds.

V-HOLA Labs has developed an end-to-end solution to measure, monitor and reduce the exposure to electromagnetic fields.

“Our solution is the only commercial solution available in the market. It’s cost effective to OEMs, since it was designed specifically for this use case. The solution includes a set of sensors to monitor the electromagnetic fields, a hub unit that collects all the data and sends it to our cloud platform, which aggregates all the information required to make decisions in real time to reduce electromagnetic fields emissions,” explains Moyal.

“V-HOLA Labs provides OEMs and Tier 1s the ability to design and monitor the electromagnetic fields through the vehicle lifespan. Our sensor units create a 3D map of the electromagnetic fields inside the vehicle and identifies the sources of the emission. The response of the OEMs to our solution is overwhelming. OEMs understand the benefits of the solution and we hope to announce about some of our co-operations and products soon with a leading European OEM.” 

And that isn’t all. V-HOLA Labs also offers aftermarket solutions, catering specifically to fleet operators.

“V-HOLA Labs offers the solution also as an aftermarket system. The aftermarket system can measure and analyse the sources of the electromagnetic fields emission and provide input to fleet managers. The data we collect and analyse is crucial for predictive maintenance of the electrical components. The data aggregated from the system can be integrated into the fleet management systems alongside with recommendations to reduce energy consumption which can help extend the battery life of the vehicle,” he says. 

“As the pioneer of the field, we’re now focussing on the products that we offer to OEMs, aside from working with the leading OEMs in the market. We are also continuing to develop further IP to complement our solution,” concludes Moyal.

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