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Porsche Ventures, the venture capital division of the sports car manufacturer, has taken a minority stake in the motorsport technology, Griiip. The Israeli start-up has developed a cloud-based data platform which enables the transmission of motorsport data directly from the racing car, and then both analyses and visualises this data in the cloud.

Griiip introduces a new dimension of user engagement, data analysis and viewing experience aimed at bringing the excitement of motorsport directly to every level of end-user – drivers, teams and fans.

The company’s personalised digital media platform, RAMP (Racing Media Platform) allows viewers to access drivers’ profiles and compare their performance in real-time in an innovative way. This can include a range of datasets such as driver stress levels, battery status of the vehicle, predicted lap times or tire data. The information is collected and visualised in charts in real-time to allow viewers to compare driver performance.

Griiip was founded in 2015 by Tamir Plachinsky and Gil Zakay.

Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Executive Board for Finance and IT at Porsche, says: “Motorsport has always been part of Porsche’s DNA and digitization is part of our Strategy 2030. This investment is another exciting and promising step to transfer our heritage into the future.”

Griiip CEO, Tamir Plachinsky, comments: “We are delighted to have Porsche, one of the most iconic sports car brands in the world, joining Griiip as a strategic investor, sharing our vision of a new digital universe for the racing and sport driving ecosystem. We are confident that our innovative data platform, RAMP, will connect motorsport racing fans, teams, drivers and eSport gamers together like never before.” 

Fritz Enzinger, Vice President of Motorsport at Porsche, adds: “Griiip offers a future-oriented and innovative motorsport data platform which connects all stakeholders (up to mixed reality races) and creates a new era of motor racing viewing experience. This is outstanding in motorsport.”

Porsche Ventures invested in Griiip’s most recent financing round.

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