Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), has entered into an agreement with Ferrari S.p.A. to become its official cloud, machine learning, and artificial intelligence provider. Together, the companies will accelerate the pace of innovation across the entire Ferrari organisation, including its road cars department, GT Competitions, the Ferrari Challenge, and the Scuderia Ferrari FORMULA 1 (F1) team.
Ferrari will use AWS’s breadth and depth of services and proven global infrastructure, including the AWS Europe (Milan) region, to streamline design and testing of its cars, giving customers the most exciting driving experiences possible.
In addition, Scuderia Ferrari will leverage AWS to launch a digital fan engagement platform, via its mobile app, to engage hundreds of millions of fans worldwide with exclusive, personalised content.
Mattia Binotto, Principal of Scuderia Ferrari, says: “Ferrari and AWS both represent excellence in their fields. As our Official Cloud Provider, I firmly believe AWS will enable our company to become a data-driven organization that uses the power of technology to improve our products, increase engagement with Ferrari enthusiasts worldwide, and deliver continuously more exciting driving experiences. ”
He adds: “We chose AWS because of their relentless focus on innovation, unmatched portfolio of capabilities, and proven experience supporting partners in the automotive and sports industries. Throughout our storied history, Ferrari has had racing and innovation at our core, and now we look forward to applying AWS machine learning, advanced analytics, and high performance computing across the company to deliver deeper insights and even more powerful cars.”
Matt Garman, Senior Vice President of Sales and Marketing at Amazon Web Services, Inc. adds: “AWS offers iconic global brands like Ferrari the breadth of services, insights, and agility they need to remain leaders in their fields through innovation and deepen their connections to loyal customers and fans. Ferrari can rely on AWS to help them take driving and racing to the next level, while generating fresh excitement among their global community through more personalization and new digital experiences. What’s more, as their Official Cloud Provider, we look forward to helping Scuderia Ferrari maintain their record as the world’s greatest racing team.”
As part of the partnership with Scuderia Ferrari, the AWS logo will debut on the team’s car and drivers’ apparel at the French Grand Prix and beyond.