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The German premium ebike subscription company Dance has announced new investors that support the company’s mission of creating more sustainable cities. The group of angel investors span leaders from a diverse set of industries and includes: Chance the Rapper, Jeffrey Katzenberg, actress Maisie Williams and Grammy award-winning artist and entrepreneur will.i.am.

Dance’s premium model is designed to encourage commuters to choose ebikes as their primary means of transportation, starting in Berlin. Its signature ebike and concierge repair service will also evolve as the company scales.

Dance was founded by SoundCloud founders Eric Quidenus-Wahlforss and Alexander Ljung, together with the co-founder of Jimdo, Christian Springub. Investors include BlueYard and HV Holtzbrinck Ventures.

Julian Hönig, who spent a decade on Apple’s design team as well as Audi and Lamborghini, also joins as an angel investor. He’s now working closely with the founders on the next generation designs of the company’s ebikes

Quidenus-Wahlforss says: “At Dance, we believe cities of the future can be more livable, but we can only achieve that reality with a widespread movement,” said Dance CEO Eric Quidenus-Wahlforss. “With the addition of more investors, it’s clear other pioneers believe in our mission. Dance is proud to work with luminaries across industries, countries and backgrounds to design communities around people, not cars.”

Julian Hönig adds: “During the pandemic, we saw just how beautiful cities could be with fewer cars on streets. Dance’s intentional and elegant approach to ebikes is compelling for the future of sustainable transportation. It has been fulfilling to work with the team to design vehicles that can bring joy and connection to something as simple as a morning commute.”

Dance offers a monthly subscription fee provides flexibility for members who want to try a new way to commute outside of car ownership. The company’s pilot is currently live in Berlin.

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