Canada’s Damon Motors has announced a strategic alliance with Auteco Mobility to deliver smart, connected electric motorcycles to the Latin American market. The two companies plan to collaborate for sales and support of Damon-branded motorcycles, including Damon’s flagship HyperSport superbike as well as the development and manufacturing of new Damon products specifically designed to meet the needs of Latin American riders.
Additionally, Auteco plans to license aspects of Damon’s CoPilot safety technology for use in their own Victory branded motorcycles. The Damon CoPilot system is the first adaptive 360 degree safety warning system in the motorcycle industry.
Auteco has been the market leader in ICE motorcycles for more than 12 years in Colombia and is a leader in electric personal motorcycles, bicycles and kick scooters.
Under terms of the agreement, Auteco will leverage its market intelligence to collaborate with Damon in creating a purpose-built Latin America-specific Damon motorcycle. Auteco and Damon also plan to execute a local sales strategy across Auteco’s expansive network.
Jay Giraud, founder and CEO, Damon Motors, says: “Damon and Auteco Mobility jointly believe we need to deliver significantly safer motorcycles, while accelerating a clean energy future. With this shared vision of motorcycle electrification, we’re excited to introduce the Damon Experience to this new region and customize our innovation to create the quintessential Latin American Damon motorcycle brand.”
Jose Fernando Vasquez Gutierrez, chairman of the board, Auteco Mobility, adds: “Damon’s high-performance HyperSport has captured the imagination of Latin American riders who crave safer, technologically-advanced, electric motorcycles. Together with Damon Motors, we look to fulfill this market need and deliver an ultra-premium, North American EV product line for the next-generation of motorcyclists.”
Based in Vancouver, Canada, Damon has developed the world’s safest, smartest, fully connected electric motorcycle platform employing sensor fusion, mechatronics and AI.