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Ford has announced that its new Power-Up software enhancements include the new, more seamless Amazon Alexa Built-in hands-free experience, offering complimentary access to key features for up to three years. The two companies plan to work together to deliver enhanced features and new commercial services over the next six years.

Alexa will initially be delivered through Ford Power-Up software updates beginning this autumn for Bronco, Edge, F-150, Mustang Mach-E and Super Duty® customers with SYNC 4 Technology in the U.S. and Canada, with other regions to follow.

The software updates will also deliver available BlueCruise hands-free highway driving technology for properly equipped F-150 and Mustang Mach-E vehicles.

The first Ford Power-Up software updates for F-150 and Mustang Mach-E customers in North America began in March. New vehicles equipped with Ford Power-Up capability identify customer preferences and vehicle issues, which Ford engineers then translate into quality and capability improvements delivered through Ford Power-Up enhancements.

Alex Purdy, director, business operations, enterprise connectivity, Ford Motor Company, says: “Software updates are common across billions of connected devices but not yet for vehicles. Ford Power-Up software updates will change that by quickly bringing it to millions of people. We’ve invested in more seamless technology so updates can happen while you’re sleeping – making your next ride a better experience.”

“Democratizing technology and putting it within reach of millions of customers has been a part of Ford’s DNA dating back to the Model T, and our new collaboration is a continuation of that legacy,” adds Ned Curic, vice president, Alexa Automotive. “We can’t wait for Ford customers to experience the best of what Alexa and voice AI can do while on the road – including new features and capabilities that will be delivered seamlessly through future over-the-air software updates. We love the vote of confidence from Ford to deepen our work together and continue making the driving experience more connected, entertaining, and productive.”

F150 Amazon Alexa Built In 01

Ford plans to produce 33 million vehicles with Power-Up capability by 2028.

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