Ford has confirmed that its new electric truck will be called F-150 Lightning. The all-new F-150 Lightning will be revealed on May 19th (9:30 p.m. EDT) at Ford World Headquarters in Dearborn, Michigan.
Ford says the F-150 Lightning brings new innovations, technologies and capabilities to the F-Series, America’s best-selling vehicle, combined with the power, payload and towing capability that is the hallmark of all ‘Built Ford Tough’ trucks.
The launch will be broadcast live with 30+ ways to watch across physical and digital destinations, including the Ford Facebook and YouTube channels, Twitter, key national publications as well as 18 out-of-home locations in the U.S. such as Times Square in New York City and Las Vegas Boulevard.
Production of the F-150 Lightning begins at the all-new Ford Rouge Electric Vehicle Center in Spring, 2022.
Ford President and CEO, Jim Farley, says: “Every so often, a new vehicle comes along that disrupts the status quo and changes the game … Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning. America’s favorite vehicle for nearly half a century is going digital and fully electric. F-150 Lightning can power your home during an outage; it’s even quicker than the original F-150 Lightning performance truck; and it will constantly improve through over-the-air updates.”
He adds: “The truck of the future will be built with quality and a commitment to sustainability by Ford-UAW workers at the Ford Rouge Complex — the cathedral of American manufacturing and our most advanced plant.”
Ford employs approximately 186,000 people worldwide.