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Japan’s Nidec has announced its plan to launch a new electric motors business in Serbia. On April 08, the company held a ceremony to open a new business office in Novi Sad to start preparations to start up the factories in full scale. On the same day, the company completed the execution of a strategic alliance agreement with the University of Novi Sad, to actively engage in, among other activities, technological exchanges via industry-academia partnerships.

In Europe, where environmental regulations and major countries’ automobile CO2 emission regulations are becoming increasingly stricter, demand is expanding for automotive motors and related products, and for high-efficiency brushless DC motors for home appliance businesses.

Under the circumstances, to build an efficient system to supply the aforementioned and other products in Europe, Nidec plans to open new factories in Serbia to consolidate the Group’s production activities in East European region, and for Nidec’s Automotive Motor & Electronic Control Business Unit and group companies to launch multiple businesses in the future.

While the company’s multiple businesses will be operated at the same sites to seek synergies by sharing the same production infrastructure and back-office, the new business bases will engage in, among others, supplying products to the European market, while looking to design and develop products locally in Serbia, a country abundant in people in the fields of science and engineering who are fluent in English.

This latest launch of business in Serbia matches the Western Balkans Cooperation Initiative that the Japanese government is currently promoting in Serbia and other countries, and receives tremendous support from the governments of Japan and Serbia.

In the past, the company established an economic development zone in the city of Pinghu, China, for multiple businesses, and the site is now home to 12 such companies that develop, produce, and sell their products, enhancing the company’s presence in the Chinese market. Now, in Europe, as part of its growth strategy based on synergies within the Nidec Group, the company is poised to utilize its new business bases in Serbia as the core hub of Nidec’s European business.

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