Polestar, the Swedish electric performance car brand, has announced plans to create the first truly climate neutral car by 2030. The Polestar 0 project will aim to cut carbon emissions by changing the way that cars are made, rather than using traditional processes and then planting trees to offset CO2e.
The company says the approach will encompass collaboration across the entire development process and value chain, from suppliers to retailers.
Polestar also issued a product sustainability declaration for consumers, tracking CO2e footprint. Starting with Polestar 2 and initially disclosing carbon footprint and traced risk materials, labelling will appear on the company website and in Polestar Spaces, ‘setting a unique transparency precedent for the industry’.
Thomas Ingenlath, Polestar CEO, says: “Offsetting is a cop-out. By pushing ourselves to create a completely climate-neutral car, we are forced to reach beyond what is possible today. We will have to question everything, innovate and look to exponential technologies as we design towards zero.”
He adds: “Consumers are a huge driving force in the shift to a sustainable economy. They need to be given the right tools to make informed and ethical decisions. This makes things very clear. Today, Polestar 2 leaves the factory gates with a carbon footprint. In 2030 we want to present a car that does not.”
Polestar’s Head of Sustainability, Fredrika Klarén, comments: “We’re electric, so we don’t have to worry about combustion engines producing toxic emissions – but that doesn’t mean our job is done. We will now work to eradicate all emissions stemming from production. Now is a historic and exciting time for car makers, an opportunity to seize the moment, do better and dare to build the dream of climate-neutral, circular and beautiful cars.”
Polestar is an independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, the company is headquartered in Gothenburg, Sweden, and retails its vehicles in ten global markets across Europe and North America, and in China.