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Genesis has officially introduced the Genesis X Concept, an EV-based GT (Gran Turismo) concept car. It’s the brand’s fifth concept car, following the New York, GV80, Essentia, and Mint concepts.

The Genesis X Concept features a dashboard that creates the sense that it is enveloping passengers and is connected to a floating centre console.

In addition, the Free-Form display, which manages various functions such as clusters, navigation and HVAC (heating, ventilation, and air conditioning) systems, and the Crystal Sphere Electronic Shift Lever, which integrates driving mode settings, add a high-tech atmosphere to the interior.

To mark the occasion, Genesis partnered with award-winning director, Jason Bergh, in the creation of a film – ‘Genesis X California’ – highlighting the dynamism of California’s car culture, and the promise of a sustainable future for all. The film can be viewed through Genesis Worldwide and local social channels.

Jay Chang, Global Head of the Genesis Brand, says: “The car that we are unveiling today is a concept car that embodies the essential elements that Genesis pursues in its designs. Please take a moment to meet the future of Genesis design through this concept car, which embodies our brand’s progressive and audacious spirit.”

“The Genesis X Concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis,” adds SangYup Lee, Head of Genesis’ Global Design. “The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models.”

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Genesis Motor North America is headquartered in Fountain Valley, California, and serves as the regional headquarters of Genesis in the U.S. and Canada. Genesis offers a range of models including the G70 sport sedan, G80 executive sedan, the flagship G90 sedan, and the GV80 sport utility vehicle.

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