Volkswagen is accelerating its transformation into a software-driven mobility provider. Ralf Brandstätter, CEO of Volkswagen, has unveiled the ACCELERATE strategy which places integration of software into the vehicle and the digital customer experience as crucial core competencies.
He’s also provided details of VW’s flagship project, Trinity.
Volkswagen has earmarked around 16 billion euros for investment in the future trends of e-mobility, hybridization and digitalization up to 2025. To be able to finance the sizable future investments, the company will systematically work on increasing its efficiency with ACCELERATE.
In implementing data-based business models, the company is seeking to attract new groups of customers and tap additional sources of income.
Volkswagen says it will also make autonomous driving available to many people before the end of the decade.
Brandstätter says: “E-mobility was just the beginning: the real disruption has yet to come. With our strategy we will ACCELERATE towards the digital future. In the coming years, we will change Volkswagen as never before.”
He adds: “We will still need combustion engines for a while, but they should be as efficient as possible, which is why the next generation of our core products – all of which are world models – will also be fitted with the latest generation of plug-in hybrid technology, with an electric range of up to 100 kilometers.”.
“Volkswagen will undergo profound changes. We will epitomize not only climate-friendly e-mobility, but especially fascinating digital customer experiences, new business models and autonomous driving for many people. We have built up a strong basis for this over the last few years. Now, with ACCELERATE we will give digitalization a further push,” says Brandstätter.
Volkswagen will also aim to become a platform champion in the next generation of a high-performance all-electric drive toolkit for flat vehicles – the Scalable Systems Platform. This will be deployed in 2026 for the first time in the Volkswagen’s flagship project, Trinity.
“Trinity is a sort of crystallisation point for our ACCELERATE strategy, a lighthouse project, our software dream car,” comments Brandstätter.