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Hyundai Motor Company has launched the IONIQ 5 midsize CUV during a virtual world premiere event. It’s the first model in Hyundai’s new IONIQ brand dedicated to battery electric vehicles (BEV).

IONIQ 5 is built upon Hyundai Motor Group’s dedicated BEV architecture called Electric-Global Modular Platform (E-GMP).

For the first time in Hyundai, IONIQ 5 features an Augmented Reality Head-Up Display (AR HUD), essentially turning the windshield into a display screen.

It’s also the first Hyundai model to offer Highway Driving Assist 2 (HDA 2). Other driving assistance systems include Forward Collision-Avoidance Assist (FCA), Blind-Spot Collision-Avoidance Assist (BCA), Intelligent Speed Limit Assist (ISLA), Driver Attention Warning (DAW) and High Beam Assist (HBA).

SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center, says: “A new mobility experience for the next generation—this was the mission from the first day we began this project, to look ahead towards the horizon, but stay fundamentally Hyundai. IONIQ 5 is the new definition of timeless, providing a common thread linking our past to the present and future.”

Thomas Schemera, Executive Vice President and Global Chief Marketing Officer, adds: “IONIQ 5 will accommodate lifestyles without limits, proactively caring for customers’ needs throughout their journey. It is truly the first electric vehicle to provide a new experience with its innovative use of interior space and advanced technologies.”

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Many of the new vehicle’s interior touchpoints — seats, headliner, door trim, floor and armrest — use eco-friendly, sustainably sourced materials, such as recycled PET bottles, plant-based (bio PET) yarns and natural wool yarns, eco-processed leather with plant-based extracts, and bio paint with plant extracts.

IONIQ 5 will be available in selected regions starting in the first half of 2021.

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