Cadillac’s electric future is highlighted in a new commercial based on Tim Burton’s Edward Scissorhands. The new spot, stars Timothée Chalamet, as Edward Scissorhands’ son, Edgar, and Winona Ryder, reprising her role as Kim, who is also Edgar’s mother.
In the ad, Kim presents Edgar with a new Cadillac LYRIQ — GM’s first all-electric vehicle. The LYRIQ is equipped with the Super Cruise hands-free driver assistance feature. It’s debuting in the fourth quarter of this year’s Super Bowl.
Cadillac LYRIQ will go into production in the first half of 2022.
Tim Burton, who directed the original 1990 film and approved the concept for the new ad, says: “It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years. I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”
“We love the creative concept of Super Cruise and the LYRIQ opening up Edgar’s world and bringing confidence to his daily life,” adds Melissa Grady, Cadillac chief marketing officer. “At a time when people are looking for an escape from the challenges of the past year, it was a privilege to revisit the beloved story of Edward Scissorhands in a fresh, modern way and showcase Cadillac’s electric future during the biggest game of the year.”