The Peugeot Design Lab is opening a new satellite design studio in São Paulo, Brazil, expanding its design credentials across the globe. The new design studio is the third satellite studio created by Peugeot with two others based in San Francisco and Shanghai and will cater to clients outside the automotive sector.
As a global manufacturer with more than 210 years of industrial heritage and 131 years of automotive design expertise, Peugeot’s design team know that whatever the field, the perfection of new products is not just about their functionality.
It is this philosophy that enables the Peugeot Design Lab team in São Paulo to integrate and support the regional demands for the development of non-automotive products and to work in collaboration with the main design studio in Paris, and the two satellite studios Shanghai, and San Francisco. The São Paulo studio will be headed by Fabien Darche.
Fabien Darche, PSA Group Design Director in Latin America, said: “We are going to consolidate Peugeot Design Lab in Brazil not only by fostering the know-how, experience and excellence of Peugeot design from the automotive field, but above all by offering customers the opportunity to detect the refinement and elegance synonymous with Peugeot design in other products and services.“
In an increasingly competitive world, the Peugeot Design Lab studio defines a unique and strong brand identity for its clients, which is essential for the identification, success and sustainability of the brand. The Peugeot Design Lab will therefore be active in fields as varied as Brand Image, Creation, Development, Industrialisation and Communication.
The creation of new products can sometimes give rise to co-investment between Peugeot Design Lab and the partner brand. Depending on the commitment, this collaboration can vary from partnership to co-branding.
Finally, throughout its history, Peugeot has displayed a deep social commitment. Peugeot Design Lab will continue this tradition by opening its doors to non-profit projects.
Since its launch in 2012, the Peugeot Design Lab has worked with a number of iconic manufacturers, including Pleyel, Airbus Aviation and Bénéteau.