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There are over 700 million motorcycles on the road around the world, which account for 28 percent of all fatal road accidents. While cars become smarter and safer every year, two-wheelers remain vulnerable due to their challenging technology and manoeuvrability on the road.

In 2018, life-long friends  Uri Lavi and Lior Cohen decided to use their previous expertise in tech companies, their homeland security backgrounds and their enthusiasm for motorcycles to tackle this global problem and launch Ride Vision.

The Israeli start-up recently announced the international launch of its AI-driven, safety-alert technology to prevent motorcycle collisions on the road.

“Ride Vision uses a combination of image-recognition and AI technologies to power its solution, the first of its kind. The company’s patented human-machine warning interface (HMI) and predictive vision algorithms help riders make critical life-saving decisions in real time.” says Lavi.

“The hardware includes two wide-angle cameras mounted on both the front and rear of the vehicle, unique alert indicators placed on the mirrors, and an onboard main computing unit that stores Ride Vision’s patented algorithms,” he adds. 

Using real-time visual alerts, Ride Vision helps riders stay safer and more aware of what’s happening around them without losing focus on the road.


A Passion for Reducing Accidents

A video of each ride is automatically recorded and saved into the unit. When the ride is finished, the last ride video can be downloaded via WiFi. The data collected is stored locally and not shared with Ride Vision’s servers or any other 3rd party.

“Using auto video recording, the most important data is video footage of an accident, where our system records the evidence for insurance claims and reporting. Our users get access to their riding data inside the Ride Vision mobile app they can review their last rides and see their riding stats on a dedicated dashboard, showing their ride on the map and metrics like distance, speed, lean angle and more,” explains Lavi.

“Should big fleets use Ride Vision, they would be able to collect ride data for each vehicle and each rider, analysing the riders’ behaviour, saving footage, reducing insurance costs and more. Insurance companies would be able to offer our product to their customers and thus receive evidence video footage but also a periodic riding report (should the customer chooses to share) for customers,” he adds.

In November, 2020, Ride Vision announced that it had raised $7 million in A round funding, bringing the company to a total of $10 million in funding to-date. It also announced a partnership with the automotive technology giant Continental AG.

“Continental is a leading auto manufacturer that works extensively in the area of vehicle safety. Needless to say that our partnership will accelerate riders’ safety by bringing it faster and more integrated into motorcycles.”

Lavi says the latest round of funding will be used to boost its R&D and for an international roll-out in its target markets. The company has begun taking pre-orders in Israel, its first market and soon will roll-out in Italy, followed by other EU countries and North America.

Its board of advisors now includes a number of automotive industry veterans, including Continental Head of Advanced Engineering ADAS Christian Weber and Energica Motor Company S.p.A., CEO Livia Cevolini.

“I’m very excited to join the Ride Vision advisory board. Saving lives and reducing road accidents using technology has always been my passion and Ride Vision’s technology gets us closer to saving riders’ lives all over the world”, says Christian Weber, Head of ADAS at Continental.

Livia Cevolini, CEO Energica Motor Company S.p.A, adds: “Technology combined with rider’s safety has always been one of the cornerstones of our business. Sharing skills and experience can only lead to technological growth aimed at life-saving innovation.”


Autonomous motorcycles are science fiction in the next few years.

Ride Vision’s aim is to make riders even safer. To this end, the company has started to work on new alerts and premium features like: Rear-Collision Alerts; Forward-Side Collision Alerts and Emergency Calls.

We concluded by asking Lavi what motorcycle riding be like in the future. He told us: “I don’t expect motorcycle riding to change dramatically in a decade, and autonomous motorcycles are science fiction in the next few years as there are too many safety factors to account for when riding motorcycles.”

“The infrastructure for cars is not 100% set yet and the lack of regulation makes it impossible for the motorcycle industry to catch up with the entire automotive industry on this subject. Nonetheless, it would be hard for us riders to trust a machine to get us to our destination in one piece, as the thrill of riding cannot be replaced and automated,” concludes Lavi.

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