Spain’s CUPRA is joining the Extreme E racing series as the main partner of the ABT Sportsline team. Extreme E, the electric SUV off-road competition, is set to travel across some of the world’s most extreme and remote environments in 2021.
The inaugural season will be staged across Arctic, Desert, Rainforest, Glacier and Ocean locations, selecting places which have been damaged or affected by climate change.
President of SEAT & CUPRA, Wayne Griffiths, says: “CUPRA and the Extreme E competition hold an identical challenger attitude to prove that electrification and sportiness can be a perfect match. This kind of partnerships boost our path towards electrification as we will have 2 plug-in hybrid models by the beginning of 2021 and our first all-electric vehicle, the CUPRA el-Born, that will be ready by the second half of next year.”
The Extreme E has a gender equal sporting format whereby teams must field one male and one female driver. The first of whom is CUPRA e-ambassador, Rally Cross and DTM Champion Mattias Ekström.
Ekström comments: “Extreme E is a mix of Raid and Rally Cross, racing through very different environments with tracks marked using GPS. But it holds a lot of promise for developing electric vehicles; collecting data to feedback into cars in areas such as software and regeneration.”
Extreme E’s inaugural season should begin in early 2021 with a five-stage format.
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