Hyundai Motor Company and global superstars BTS are releasing a new song, ‘IONIQ: I’m On It’. The song is part of Hyundai’s marketing campaign for its new EV brand IONIQ.
The new brand music is available for free download starting August 31, on the Hyundai Worldwide website (https://www.hyundai.com/worldwide/en).
Under IONIQ, Hyundai Motor plans to introduce three new dedicated EV models over the next four years with more innovative models to follow, including IONIQ 5, a mid-sized CUV, IONIQ 6, a sedan, and IONIQ 7, a large SUV.
Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company, says: “I hope Hyundai and BTS’s new collaboration song encourages the band’s global fan base as well as our customers to draw their attention to Hyundai’s vision for clean mobility, which is being realized through the new IONIQ EV brand.”
Cho adds: “Hyundai Motor and BTS have continued to collaborate to spread the value of the positive energy they pursue together beyond advertising specific vehicle. The new IONIQ lineup is Hyundai Motor’s answer to environmental problems and sustainable global communities that Millennials and Gen-Z generations are concerned about, and we will show the substance through the acceleration of the EV vision for future.”
The song’s lyrics are sung and rapped by BTS’s RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. The music video will feature the Hyundai’s latest concept EV Prophecy unveiled in March. The video will premiere on Hyundai’s official YouTube channel (https://www.youtube.com/user/hyundaiworldwide) on September 2.