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The autonomous driving joint venture (JV) between Hyundai Motor Group and Aptiv PLC has unveiled today its official name and brand identity: Motional.

The JV was established in March 2020 to advance the development and commercialization of high-performing autonomous vehicles.

Karl Iagnemma, President and CEO, Motional, says: “Motional, in all of its previous forms, has been leading driverless technology for decades. Our DNA – a combination of Aptiv’s expertise in advanced technology and Hyundai’s leadership in both vehicle manufacturing and R&D – is uniquely powerful, and positions us to fundamentally change how people move through their lives.” 

He adds: “What we’re building is more relevant than ever.  The pandemic has challenged the global community to re-think transportation, and governments and individuals want more and better options. We’re excited to bring driverless technology safely and comfortably into everyday life.”

Kevin Clark, President and CEO, Aptiv, comments: “As Motional works to transform mobility with its production-ready autonomous driving system, Aptiv will help pave the way for self-driving vehicles with our advanced ADAS platform that saves lives today and builds trust in highly-automated vehicles.”

Motional Announcement Image 2

Euisun Chung, Executive Vice Chairman of Hyundai Motor Group says, “For more than half a century, Hyundai Motor Group has been powering the dreams of people around the world. Motional represents the next frontier of innovation as the company pioneers a new era of safe, accessible and green transportation. We have a long history of being on the cutting edge of automotive technology and look forward to continuing that legacy with Motional.”

Motional is based in Boston, with teams in Pittsburgh, Las Vegas, Santa Monica, Singapore, and Seoul. The newest office, Seoul, will serve as a key technology hub and testing location.

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