Mercedes-Benz is presenting the new generation of Mercedes me Apps and its own, standardised developer platform. This sees the Mercedes me App, which links the vehicle with the smartphone and was unveiled in 2015, turning into a digital ecosystem. On this joint basis, new services can be developed flexibly and individually in future. The offer initially encompasses three apps: Mercedes me, Mercedes me Store and Mercedes me Service.
The three apps are available to download with immediate effect in the App Store and in the Google Play Store and will be available in over 40 Mercedes me markets by the end of the year. They were developed in close, international cooperation with partners and customers. The perspective of the users was decisive during development: the new Mercedes-Benz Apps combine improved base functionalities with an even more attractive customer experience. They facilitate, for example, shorter update cycles. Operation is even easier and more intuitive at the same time.
Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Sales: “The new generation of Mercedes me Apps makes it even easier for our customers to contact Mercedes-Benz around the clock. They can book a service appointment at their preferred dealership or send their next travel destination directly to their car by app, for example. We are always focussed on making life easier for our customers. We are continually broadening our range of digital services to this end. The new Mercedes me App generation provides even simpler and intuitive access to our products and new services, such as a function for conveniently opening or closing windows or the panoramic roof by app.”
All Mercedes me Apps will be closely linked with one another in future. This means that only a single log-in using the Mercedes me ID is now necessary, enabling users to switch intuitively and quickly between the apps. Specific functions are allocated to every single app. They are adapted to customer requirements visually and in terms of content.