Due to Covid-19 and stay-at-home orders, bicycles and e-scooters are becoming popular social-distancing rides. To make micro-mobility easier, Tranzito is offering curb-side solutions that include micro-mobility hubs, incentives, kiosks and charging stations.
Tranzito’s CEO Gene Oh, who describes himself as a curb and mobility hub maven, started out running a successful bicycle store. He led strategy and design for bicycle parking programs in California and bike share fleets. Now he is on a new mission to make multimodal transportation easy and intuitive while working with cities and mobility operators.
The first deployment of bike-sharing was using docked bicycles. Then dockless e-scooters hit the streets and curbs, making messes on the curb, traffic and management problems.
“Dockless scooters were major game-changers in the micro-mobility space,” says Oh. The two most expensive operations of dockless e-scooters are re-balancing (moving the e-scooters from where they are left to places they are more likely to used) and charging.
“Tranzito’s Mobi curbside mobility hubs are a win/win situation. Our goal is to simplify multimodal transportation while reducing operating expenses. Private operators can work with cities,” says Oh, who looks at Tranzito as a property manager for the micro-mobility space.
Making Micro-Mobility Happen
The Tranzito system creates a connection to personal, demand transit as well as e-scooters, bikes and offers incentives to return the e-scooters to the hubs for charging. Many cities have introduced LED lighting to their lights, leaving enough electricity to charge e-scooters, says Oh.
“I’m excited about the deal with Moovit the largest trip planning platform,” says Oh. Tranzito will offer screens at hubs to help guide and personalise trip planning based on Moovit’s MaaS platform.
Moovit is a popular international provider of transit apps, data, integrated with multimodal options and trip routing. Moovit was recently acquired by Intel for approximately $900 million.
“Tranzito is a framework to make it all happen,” says Oh. A customer will walk up to the screen with a transit card or use an NFC-enabled phone. The screen will show personalized information about how to make their commute or travel better or faster with real-time transit information. The customer can choose, book and pay for the trip of multiple modes of transportation at the kiosk.
“It helps create equity for low-income people at transit stations who don’t necessarily have a smartphone or money to pay for unlimited data,” says Oh.
The key is to make multimodal transportation intuitive.
E-scooters and bikes are at high usage rates because they are perfect social distancing transportation, says Oh. In fact, Oh’s bicycle store, Alameda Bicycle has sold out of bicycles since mid-May.
As more workers return to work in San Francisco and Los Angeles, they will have places to park their bicycles and move on to the next portion of their trips to work at Tranzito hubs.
Its latest hub in San Francisco has Spin e-scooters and Swiftmile charging for the e-scooters.
Tranzito staff help customers rent Spin scooters, offers helmet discounts, re-park incorrectly parked scooters and assists with valet parking.
The next Tranzito hub, with the Los Angeles Department of Transportation (LADOT), is scheduled for later this summer at the Wilshire Grand Center with a secure bike parking.
“The key is to make multimodal transportation intuitive,” says Oh.
One of the reasons that private car ownership is so convenient is the parking near the destination. In the future, when shared vehicles take the parking spaces, private cars have to park a quarter a mile away (0.4 km) that will change the micro-mobility paradigm, predicts Oh.