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The founders of Berlin music-streaming app Soundcloud are launching an e-bike subscription start-up, called DANCE. The service is launching in invite-only mode in Berlin but has international ambitions.

Eric Quidenus-Wahlforss, co-founder and CEO of DANCE, who has stepped down from running Soundcloud, says: “We were all excited about transforming cities, the climate impact and the health impact of having more people go to work by bike.”

His partners are fellow Soundcloud founder Alexander Ljung and Christian Springub, co-founder of Jimdo, a website building and hosting company.

On its website the DANCE team write: ‘We believe the electric bike is the ultimate way to move about the city, and a way to move that brings people joy. But today, buying and owning an e-bike is a hassle. With this in mind we set out to create a frictionless e-bike subscription service with no upfront costs and all-inclusive services’.

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They add: ‘We want to establish a movement, a community of empowered riders, all passionate about a brighter tomorrow. Together, as a united voice, and with growing numbers, we’ll transform our cities to become more bike-friendly, greener and livable. Which, in turn, will bring even more people onto e-bikes and further accelerate change’.

Dance is backed by BlueYard Capital.

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