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Kia Motors Corporation has announced the founding of ‘Purple M’, a new mobility service start-up designed to offer customized EV mobility services.

Purple M is a new joint venture created in partnership between Kia Motors and, a Korean technology firm pioneering the transition to autonomous Transportation-as-a-Service (TaaS). Through this new start-up, Kia and plan to create new concepts for mobility services. 

Seo Young-wu, a former CEO of Poolus, a carpooling service start-up, has been appointed as CEO of Purple M.

Ho Sung Song, CEO and President of Kia. “With the newly established Purple M, Kia will be reborn as a leader for the era of e-mobility. is a leading Korean company in the field of future innovation technology, and is the best partner for successfully promoting a differentiated e-mobility service business.”

Chang Song, CEO of, adds: “Our goal is to accelerate the era of electric vehicles through Purple M. The integrated mobility and logistics platform UMOS will be central to building an e-mobility ecosystem encompassing everything from infrastructure to services.”

The new start-up is expected to provide a model for collaboration between larger, well-established firms and smaller, younger companies in Korea. 

Earlier this year, Kia announced ‘Plan S’, its mid- to long-term strategy aimed at progressively establishing a leadership position in the future automotive industry, encompassing mobility services and vehicle electrification, connectivity and autonomy.

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