During Covid-19 lockdowns around the world, over 300 cities have introduced plans for more than 2,600 additional miles of slow streets and temporary bike lanes. Trailze is an Israeli start-up that is remapping the urban grid with micromobility in mind. Its app offers safe routes where users can actually enjoy riding in cities.
Ronen Bitan, the CEO at Trailze, tells Auto Futures: “We strongly believe in cleaner and safer cities. We are here to help people switch from car ownership to shared transportation, reduce emissions, reduce the loss of lives in accidents, and make cities green and quiet.”
The Trailze outdoors app serves 200,000 users worldwide and is free to download.
“Cars have been here for 100 years. They have a huge impact on the economy but at the same time causing accidents, creating pollution and taking valuable space parking in the streets. We wish to help to reclaim this real estate and giving it back to the community.”
Bitan explains why Trailze decided to concentrate on the micromobility sector instead of cars.
“There is a lot more use nowadays for micromobility. We are witnessing a huge increase in bike and scooter rentals, bike purchasing and deliveries with these vehicles. While all that happens, cities grid is designed for cars. Trailze helps riders find the safest routes and will soon also provide real-time alerts for riders.”
A Boost for Cleaner Transportation
In June, Trailze announced a joint project with the e-scooter provider Bird to provide Bird Maps, an app that provides specialized navigation for scooter riders who want to ride in bike or micromobility lanes for the duration of their trip. The pilot will kick off in Paris, France and Tel Aviv, Israel.
“In the future, we are looking to integrate this experience into the Bird App and add more cities. This version will also allow users to see the locations of available Bird scooters near them and navigate to a permitted parking location next to their destination,” says Bitan.
In a press release, Patrick Studener, Head of Bird EMEA, states: “With millions of people embracing shared electric micromobility and cities everywhere committing more resources to the development of bike and micromobility lanes, we wanted to ensure that riders could more easily navigate and utilize city infrastructure.”
“By working with Trailze to pilot Bird Maps in Paris and Tel Aviv – two cities that have recently committed to and developed additional bike lanes – we are making it easier for riders to feel more comfortable and safe as they move about their cities without relying upon cars and hope to pave the way for increased adoption and usage of clean transportation,” adds Studener.
Our vision at Trailze is to make riding human-scale vehicles the easiest and safest option for all.
As well as proving a visual map of a route, Trailze also offers interactive voice guidance. Bitan believes that audio will become increasingly important for micromobility navigation in urban areas.
He tells us: “While with cars navigation, visual instructions are the most important ones, riders must keep their eyes on the streets. These vehicles are much more sensitive to infrastructure and balance. For that reason, we developed a smarter audio guidance that includes instructions such as ‘turn right into the bike lane’ or ‘unmount your scooter and walk into …’ where our routing considers crosswalks and pedestrian lanes. In the future, we’re planning to strengthen the audio instructions even further adding interactive guidance.”
Trailze is also looking at rolling out its services in different sectors and cities.
“We are looking to provide our solution to many more customers from scooters and bikes sharing to deliveries, cities and MaaS players. We will release, during the coming months, unique features providing real-time alerts and info for riders and operators.”
“Our vision at Trailze is to make riding human-scale vehicles the easiest and safest option for all,” adds Bitan.
“In 2030, we will see shared transportation in all major metropolitans. Parking will be rare and limited to underground or designated areas. The streets will have shared vehicles of various sizes and form factors and almost all of them will not be owned but leased per ride. We will also see electric and autonomous dominating,” he concludes.