This week the Auto Futures Podcast welcomes behavioural specialist and automation expert, Nick Reed.
With a background in psychology and driver behaviour, leading mobility projects at Bosch and TRL, Nick discusses how society is changing and what difference new technology such as autonomous vehicles will have on transportation.
The discussion also focuses on the stigma surrounding different forms of transport, such as active travel and how the industry can rock the status quo to accelerate autonomous development in cities.
But, is the public actually ready for the autonomous revolution?
Find out below.
In association with Boston Consulting Group.