In the U.S, Nissan is launching ‘on-demand driving’ through its test of a subscription service model called Nissan Switch. The program is launching in the Houston area and offers a variety of vehicles, including the all-electric Nissan LEAF PLUS.
Nissan says a dealership concierge member will deliver the vehicle anywhere within the select service area and will help transfer items from car to car.
Andrew Tavi, vice president, Legal, External Affairs and Business Development, Nissan North America, Inc. says:”Nissan Switch is another way that Nissan is testing alternatives to the notion of traditional mobility, without long-term financial commitments for our customers. This program provides more choice, convenience, and flexibility. For those who want a sedan during the week and an SUV or sports car, like the GTR, on the weekends, Nissan Switch provides the solution.”
Chad Milow, general manager, Central Houston Nissan, adds: “We are eager to explore subscription services to understand how we can best serve customers’ evolving wants and needs. This is a great opportunity for people to drive what they want when they need it for one, predictable payment.”
In North America, Nissan‘s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution, and manufacturing.