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The iconic Hummer – infamous for being a gas-guzzling, polluting, enormous SUV – is making a return, with confirmation from General Motors.

The “GMC HUMMER EV” truck will feature 1,000 horsepower, 11,500 lb-ft of torque and boast a 0 to 60 time of just 3 seconds.

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC.

The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant.

The brand died in 2010 after GM failed to sell the company, following a drop in demand for large SUVs as a result of higher oil prices. But, after the US automaker committed to going all-electric in 2018, and demand for SUVs started to increase again, it’s finally time for the electric revival of the Hummer.

At GM’s company’s earnings call in May, CEO Mary Barra said that the carmaker’s strategy included electric pickups: “We intend to create an all-electric future that includes a complete range of EVs, including full-size pickups.”

So far, the company has already announced that it will electrify its Cadillac brand and have it lead GM’s EV push, which will include an all-electric crossover and – you guessed it – an SUV.

GM makes most of its money off pickups and SUVs in the US, so it makes a lot of sense to include these models within its electrification strategy. For me, it is an extremely bold move to electrify a brand so notorious for its high-polluting and low-consumption qualities.

The electric Hummer will have to lock horns with the likes of Rivian and Tesla. But can it compete with the new boys on the block? 

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