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The Leon has been a cornerstone of the SEAT range since 1999, accumulating more than 2.2 million sales globally (252,416 in the UK) across three generations of the model, transforming the brand into a key competitor in the UK.

Now, the latest generation is ready for the world, adding connectivity, electrified powertrains, automated safety systems – designed, developed and built at SEAT’s facilities in Martorell, Barcelona.

The hatch and Estate sector of the market is increasingly competitive, with new entrants and a move towards larger vehicles; however, the all-new SEAT Leon, with a strong design evolution, greater practicality, connectivity and efficient, electrified powertrains, meets the challenge.

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“The SEAT Leon has been improving generation after generation being able to conquer new customers. In 2019, the Leon was the best-selling car for SEAT with more than 150,900 vehicles delivered, as well as being the best-selling car in Spain during the past five years,” said SEAT’s Executive Vice-president for Sales and marketing and CUPRA CEO, Wayne Griffiths.

“We have now created the best Leon ever. The new Leon has been designed keeping the ‘created in Barcelona’ spirit and at the same time being the safest, most connected and with the widest range of engines the brand has ever seen. We believe we have all the ingredients to make of the new Leon a great choice not only for private customers but also for corporate fleets.”

In an ever more connected world, the next-generation Leon gives occupants greater opportunity to take their digital lives with them. The all-new SEAT Leon is the brand’s first fully-connected vehicle. In the car, Full Link offers seamless Android Auto and wireless Apple CarPlay connections. Away from the vehicle, users can access their vehicle’s data remotely via SEAT CONNECT as well as manage the battery charging and control the electronic air conditioning.

The all-new SEAT Leon also features Car2X connectivity – a cloud-based technology that enables drivers to receive an advanced warning on the status of upcoming traffic lights or an incident on a motorway further up the road, or whether traffic lights are about to turn from green to red, with traffic information appearing in real-time on-screen.

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With new powertrain technologies, including a mild-hybrid and plug-in hybrid, and some of the most advanced driver assistance systems available, including Predictive Adaptive Cruise Control and Emergency Assist 3.0, this generation Leon mixes the design philosophy that is core to every vehicle that rolls off SEAT’s production line, bringing confidence, elegance and sportiness to the compact segment, while adding a coherence, serenity and maturity seen in few other vehicles.

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