Béatrice Foucher, currently Deputy DS CEO, will succeed to Yves Bonnefont as DS CEO and Member of the Global Executive Committee. Foucher has got a strong track record in product and electric vehicles and has led the internationalisation of product portfolios.
“After successfully launching DS Automobiles six years ago as the premium brand of Groupe PSA, I look forward to having Yves Bonnefont taking on this new project,” said Chairman of the Managing Board Carlos Tavares.
Effective January 15, 2020, Linda Jackson will lead a study to clarify and support brand differentiation within a brand portfolio. This role will cover brand clarification and coherence of brand messages across the Group and brand differentiation within the brand portfolio. Jackson will report to Tavares.
Vincent Cobee, currently Deputy Citroën CEO, will succeed Jackson as Citroën CEO and Member of the Global Executive Committee. Cobee has experience in international markets, which is essential for Citroën at present.
“After six years leading the Citroën brand, establishing successfully its new positioning, increasing sales volume and market share in Europe, and preparing the international offensive, I am pleased to announce that Linda Jackson, with her great brand building experience, is taking up this new responsibility within the Group,” added Tavares.