Micro-mobility company Lime is withdrawing from 12 markets across the globe. The cities affected by the decision are: Atlanta, Phoenix, San Diego and San Antonio in the United States; Linz, Austria in Europe; and Bogotá, Buenos Aires, Montevideo, Lima, Puerto Vallarta, Rio de Janeiro and São Paulo in Latin America.
Lime is currently operating in more than 120 cities.
In a blog, Lime’s CEO, Brad Bao, writes: “Part of realizing our vision to transform urban mobility is achieving financial independence; that is why we have shifted our primary focus to profitability. While the vast majority of our 120+ markets have adopted micromobility transportation solutions quickly and are profitable, there are select communities throughout the world where micromobility has evolved more slowly.”
He adds: “At Lime, we remain focused on our long term goal: to play an instrumental role in reimagining and changing the way we live in and move around cities across the globe.”
Lime says that it’s hopeful that it can reintroduce its service back into these communities at a future date.