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China’s BYD has named auto industry veteran and former GM President Kevin Wale as a new senior advisor to BYD Chairman Wang Chuanfu. Wale will counsel Wang on developing BYD’s business, operations and marketing strategy, as well as brand construction and sales and service system improvement.

BYD says Wale, as a senior executive who has worked in all major auto markets globally over the past several decades, will further assist its decision makers in trend prediction, strategy and boardroom decision making.

Wale says: “Electrification and other automotive products that use new technologies will be the area of future growth. China, the world’s largest auto market, has a significant role to play. BYD is a leader and innovator in electrification and customer-oriented technology.”

He adds: “I hope that I can bring some of my global experience to support their innovation capabilities and help them strengthen their leadership in NEV businesses.”

BYD Company Ltd., one of China’s largest privately-owned enterprises, was founded in 1995. It’s listed on the Hong Kong and Shenzhen Stock Exchanges. 

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