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Hyundai and Kia’s new VR design evaluation system enables 20 individuals to simultaneously participate in design development processes. It’s expected to reduce vehicle development times by 20% and annual development costs by 15%.

The system has been introduced at the brands’ global design headquarters in South Korea.

The technology is part of a $12.8 million investment in the Namyang Research and Development Center announced by Hyundai and Kia in March, 2019.

Albert Biermann, Head of Research and Development Division for Hyundai Motor Group, says: “The virtual development process is a necessary step for responding quickly and reacting with agility to the needs of customers and paradigm shifts within the automotive industry.”

He adds: “Through reinforced virtual processes, we will enhance quality and profitability, ultimately increasing investment in R&D to secure competitiveness in future mobility.”

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Hyundai and Kia have also announced plans to establish remote VR design assessment capabilities which enable real-time virtual collaboration between each brand’s design centres in Europe, America, China and India, along with an enhanced virtual development process through the implementation of AR (Augmented Reality).

They also see VR employed in the development of future mobility solutions, such as high-level autonomous driving.

For more information on this story and to download copyright-free images, visit the Kia Motors Global Media Center:

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