Nissan is launching a new way for consumers to get to know its cars through an extended test-drive experience hosted by Turo, in three test markets: Los Angeles, Northern New Jersey and Salt Lake City.
Guests can test a Nissan vehicle by finding current models listed on a dedicated landing page on Turo. Bookings are scheduled on Turo and can be for a few hours, a day, a weekend, or longer. Independent Turo hosts as well as participating Nissan dealerships provide the like-new or late-model vehicles; eligible consumers who participate will be offered bonus cash of $300 toward the purchase of a new or certified pre-owned Nissan vehicle within six months of their test drive.
“This gives shoppers a different way to experience a Nissan vehicle and all of its innovative technologies within the framework of their lives — driving the roads they frequently travel, running errands, and getting input from their family and friends,” said Dan Mohnke, vice president, Customer Journey & Data Innovation, Nissan North America. “Now you don’t have to go to the test drive, the test drive can come to you. Today’s consumers have new expectations for shopping and service.”
Turo is a car sharing marketplace where guests can book any car they want, wherever they want it, from a vibrant community of local hosts across the US, Canada, the UK, and Germany.
“This partnership with Nissan is a fantastic opportunity to reach an engaged audience already looking to buy a car. Many guests use Turo to test out cars before buying them, we are thrilled to be the place where people go to book an extended test drive experience,” explained Andre Haddad, chief executive officer, Turo. “Turo allows potential car buyers to see how the car they’re interested in fits into their daily life. They can test it out with their families for a few days or weeks.”
This pilot programme is expected to help answer Nissan’s curiosity about the rise in peer-to-peer sharing and how it might influence major purchases in tomorrow’s marketplace.
“This is the test drive of the future. The more time that people can spend with a Nissan vehicle, the better,” said Tyler Slade, managing partner, Tim Dahle Nissan, Salt Lake City. “You just can’t experience everything that our vehicles have to offer, especially new technology, with a drive around the block. Customers feel more confident about a major vehicle purchase when they can live with a car.”