Daimler Mobility AG and Geely Technology Group have unveiled a premium ride-hailing provider, called StarRides, in China.
The 50-50 joint venture is based in the city of Hangzhou and will begin in December 2019. The service will be launched with a fleet of 100 vehicles including Mercedes-Benz S-Class, E-Class and V-Class vehicles.
StarRides will expand to other major cities in China starting in 2020.
Liu Jin Liang, CEO of Geely Technology Group, says: “We are proud to launch China’s first premium ride-hailing services in Hangzhou, the city where Geely Holding is based – and a city that is home to companies pioneering technology innovation in this country. StarRides is the latest symbol of our cooperation with Daimler, which we expect to create win-win opportunities for both companies.”
Joerg Lamparter, board member Daimler Mobility AG for Digital & Mobility Solutions, adds: “Premium ride-hailing is an essential element in our mobility ecosystem ranging from multi-year financing contracts to flexible leasing, car rental and subscription models to on-demand mobility. With Geely Technology Group, we have found an excellent partner to expand our mobility ecosystem in China.”
Daimler AG and Geely Holding have already established a 50-50 globally focused joint venture to own, operate and further develop smart, the pioneer of small urban vehicles, as a leader in premium-electrified vehicles.