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Ahead of its launch in London, the ride-hailing giant Ola has begun registering licensed drivers in the UK capital. 

The news follows the announcement that its rival Uber will not be issued with a new license to operate in London over safety concerns.

Ola offers safety features including 24/7 helplines for customers and drivers to contact its support team and an in-app emergency button that allows users to alert its Safety Response Team in the event of any problems with a ride. 

Simon Smith, Head of International, Ola says: “Today, we are inviting the tens of thousands of PHV (private hire vehicle) drivers across London to register themselves on the Ola platform, as we prepare to launch in the city in the coming weeks. We have built a robust mobility platform for London which is fully compliant with TfL’s high standards. We have had constructive conversations with the authorities, drivers, and local communities in London over the past months, and look forward to contributing towards solving mobility issues in innovative and meaningful ways.”

Ola launched in the UK in August 2018 and now serves users in cities including Cardiff, Birmingham and Liverpool. 

It’s India’s largest mobility platform and serves 250+ cities across India, UK, Australia, and New Zealand.

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