Chinese premium EV manufacturer BYTON has received a dealer and distributor license in North America from the state of California, paving the way for the brand’s innovative hybrid retail model in the US.
This will help solidify BYTON’s North American market entry strategy, facilitating the sale and service of vehicles using BYTON’s own infrastructure as well as through established automotive retail and aftersales service partners.
The California dealer license will make it possible to sell and lease directly to BYTON customers in the state. In addition, this license will also make it possible to directly retail vehicles online to customers in other states.
“From the beginning, we believed that a hybrid retail model was essential in order to provide BYTON customers with the best possible ownership experience,” said, Jose Guerrero, Managing Director, BYTON Americas. “We’re building a retail model that has never been attempted in the US. It is important that we put the right pieces in place now in order to make the BYTON experience easy and enjoyable when we launch in the US in 2021.”
In the last several months, BYTON has unveiled the production version of its first model, the M-Byte SUV with its groundbreaking ‘Shared Experience Display’ user interface, the industry’s first 48-inch screen. The company has also completed its state-of-the-industry production facility. The pieces are now in place to facilitate the launch of the BYTON M-Byte in China next year as well as its launch in the US and EU in 2021.