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Maserati has unveiled the GranTurismo Zéda to mark the end of production for the Italian brand’s highly-successful GranTurismo sportscar.

The new car coincides with the brand’s recent announcement regarding production innovations, electrification and autonomous driving, as renovation work commences at the Viale Ciro Menotti plant in Modena.

Although the car is beautiful, as you would expect, its importance stretches far beyond esthetics. The production of the Maserati GranTurismo has come to an end and, now, work begins in the Modena plant to update the production line for the brand’s EV revolution. 

Granturismo Zeda (3)

Work is already underway to update the production line in view of a total renovation that will see the facility devoted to the construction of the new super sports model, a high-performance car, characterised by state-of-the art technology and scheduled to launch in 2020, which will have a fully-electric variant. 

First presented at the Geneva Motor Show in 2007, the GranTurismo was designed with the help of Pininfarina. If this is anything to go by, the brand’s first fully-electric vehicle will most certainly be a sight to behold. We can’t wait. 

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