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To help consumers shift over from personal car ownership toward transportation as a service, Lyft has launched a new membership programme named ‘Lyft Pink’.

The programme offers an elevated experience with preferred pricing to enable riders to unlock all their city has to offer, allowing customers to make the most of their time and money.

For under $20, Lyft Pink subscribers will save 15% on all car rides, gain priority airport pickups, no cancellation fees and surprise offers. The new programme will also allow customers to enjoy 3 free 30-minute bike or scooter rides per month. 

This is a nice addition to Lyft’s services, which will convince more consumers to ditch their car and dive into the world of mobility-as-a-service. 

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