India’s leading ride-hailing platform Ola has launched a new ‘self-drive’ car-sharing platform named ‘Ola Drive.’
The service has been initially rolled out for users in Bengaluru with Hyderabad, Mumbai, and New Delhi to follow shortly. To build and scale up the service across several Indian cities, Ola intends to host a fleet of 20,000 cars by 2020, 50% more than the fleet size of the entire industry put together. With over 200 million subscribers, Ola Drive has the largest user base for a car-sharing service in the country.
Arun Srinivas, Chief Sales and Marketing Officer at Ola, said: “We are very excited to launch the Ola Drive category to consumers, a big step towards building a holistic shared mobility landscape in India. India’s car-sharing market has immense potential and opportunity, which is yet to see a large scale investment in technology and operations to make the model viable.”
He further added, “In the first phase of its roll-out, Ola Drive will be offered as a short-term self-drive car-sharing service as we look to introduce long-term subscription, corporate leasing, and more options in the times to come.”
Ola will introduce the service to users in Bengaluru through pick-up stations located across different residential and commercial hubs. Users can choose to book a car of their choice for as little as two hours, which makes Ola’s new venture the most flexible car-sharing service in India. Ola conducted research with individuals with different driving experience levels to get a keen understanding of their preferences. The insights helped Ola to procure user-preferred car models, enable high-quality repairs and maintenance structures to ensure every user gets a fresh and high performing vehicle.