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Kia Motors India has opened a new brand experience centre which provides visitors with an interactive Kia design and brand experience.

The BEAT360 centre in Delhi is a first for the Indian market and offers visitors a glimpse of Kia’s futuristic vision.

In the ‘mixed reality’ zone customers can wear head-mounted display units to explore the Kia model line-up in the virtual world through mixed reality technology and special effects.

Kookhyun Shim, CEO at Kia Motors India says: “BEAT360 Delhi is a new concept in the Indian market which offers an innovative means of engaging with consumers. Consumers have always been our primary focus, and we hope to provide them with a truly immersive Kia brand experience.”

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The India site is Kia’s second BEAT360 brand experience centre, and the first outside of Korea. Kia’s opened its first centre in Seoul, South Korea in 2017. Since then the centre has welcomed over 130,000 visitors annually.

Kia Motors also plans to establish unspecified number of additional BEAT360 branches in India in the future.

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