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Tata Motors has announced it’s the first manufacturer in India to bring UK innovative location technology provider, what3words addressing system in its cars.

The partnership will enable car-drivers to enter a 3 word address by voice or text input, and then navigate to the accurate address within 3 meters of the destination location.

The what3words system is available in 36 languages, including 5 Indian languages: Hindi, Bengali, Tamil, Telugu and Marathi. 

Chris Sheldrick, what3words CEO and Co-Founder says: “India has a rapidly growing economy, but like many other countries, it still suffers from the big three infrastructural challenges – the unbanked, the unconnected and the unaddressed. Our partnership with Tata Motors will begin to change this, as together, our impact will expand across humanitarian, travel, e-commerce – and of course automobile industries. This will also be a breakthrough for the tourism industry as it will make travelling very convenient for incoming tourists.’’

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors adds, “With this collaboration, our customers will now be able to navigate to accurate 3-word addresses represented by what3words; offering a clear solution to a very visible problem related to the non-standard traditional address system. The three-word addressing will not only provide a more seamless navigation experience, but will also increase efficiency with drivers not spending a lot of time locating their destinations and reaching the precise location (within 3m of space) with minimum hassle and effort.” 

what3words  was co-founded in London in 2013 by Chris Sheldrick. The system covers the entire world, never needs updating, and works offline. Follow the link to watch our interview with Claire Jones, CCO, what3words.




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